An Apple Byte : Apple / OpenAI iPhone Talks Renewed
Paul Stradling • May 1, 2024
An Apple Byte : Apple / OpenAI iPhone Talks Renewed
It’s been reported (Bloomberg) that Apple is (back) in discussions with OpenAI about potentially using OpenAI’s generative AI technology to power some new features being introduced in the iPhone later this year.
Although Apple is reported to be talking to OpenAI, it was also reported last month that Apple was talking to Googe about licensing its Google’s Gemini chatbot for new iPhone features.
It is therefore not yet clear whether Apple will decide to partner with OpenAI, Alphabet Inc (Google), or another AI provider for the AI features of its next iPhone operating system, iOS 18.
New research shows that one in four European organisations have banned Elon Musk’s Grok AI chatbot due to concerns over misinformation, data privacy and reputational risk, making it far more widely rejected than rival tools like ChatGPT or Gemini.
In this Tech Insight, we look at Google’s controversial decision to allow advertisers to use device fingerprinting, exploring what the technology involves, why it has sparked concern, and what it means for users, businesses, and regulators.
